Team
Alex “Q” Duong
Grace Guo
Cassandra Hoo
Daniel Lau
Tara Suan
Project Overview
Tesla has remade car-buying with a frictionless, minimalist, online car buying path that frees buyers from the tradition of buying in person and negotiating with a salesperson. Our team performed an expert heuristic evaluation on Tesla’s Model 3 minisite. The minisite allows users to configure the Model 3 of their dreams and place an order online without having to go to a car dealership.
The purpose of our report is to identify key usability issues and deliver our recommendations so Tesla can create an even more enjoyable online car buying experience for the Model 3.