The Jewish Federation of Greater Los Angeles

The Jewish Federation Header

Company Info

The Jewish Federation of Greater Los Angeles is a non-profit organization that addresses the greatest challenges of Jewish life — locally and globally. It is the second largest Jewish Federation in the United States.

Team

Cassandra Hoo – Lead Researcher and Presentation Designer

Dhairya Parmer – Researcher

Project Overview

Our team performed a heuristic evaluation on two high traffic areas of JewishLA.org’s website: the Homepage and Explore Portal. These two pages are the most important gateways for users to learn The Jewish Federation of Greater Los Angeles’ story & mission and discover how they can get involved in the community.

The purpose of our report is to identify key usability issues on these two pages. We also compared and contrasted these results with Google Analytics data. Based on our findings, we provided recommendations for design solutions and further research & discovery.