Company Info
Beller Nutrition was founded by Rachel Beller, MS, RDN – celebrity nutritionist, best-selling author, and spokesperson for the American Cancer Society. The company develops evidence-based online nutrition programs, spice and tea lines, and books.
Overall Contributions
At Beller Nutrition, I spearheaded many projects that required me to figure out how to educate users on how to eat better and inspire them to stay on track. I oversaw and contributed to the branding, discovery & research, UX design, web development, and strategic communication for PowerPerks, Power Pantry, Power Souping, and all media & press.
The PowerPerks System – 3 Online Nutrition Programs
PowerPerks Thrive: A weight loss and breast cancer prevention program for breast cancer survivors. It debuted nationally on Good Morning America on October 10th, 2017. Over 14,000 people flooded the site during the live taping. Learn More
PowerPerks 101: A simplified, stripped down version of PowerPerks Thrive tailored for teens and adults who want to eat better and lose weight. Learn More
PowerPerks Rx: Helps patients currently undergoing breast cancer treatment power through their symptoms with nutrition. Learn More
Program Video Tours
PowerPerks Thrive
PowerPerks 101
Contributions
Pre-Launch
- Conceptualized the business strategy, user experience, and unique program features.
- Oversaw and organized the research, graphic design, copy, and other deliverables.
- Supervised and contributed to the design and construction for each program (the website is currently 635+ pages and still growing).
- Co-wrote, produced, and directed 18 educational videos.
- Photographed, edited, and styled food for 150+ recipes.
- Created a partnership with MealLogger, a meal logging photo app.
Post Launch
- Built partnerships and relationships with hospitals, breast cancer organizations, and non-profits.
- Managed marketing content and strategies (i.e. Google & Facebook ads, email marketing, social media, etc.)
- Updated the website monthly based on data and user feedback.
- Redesigned each programs’ layout to optimize user experience.
Power Pantry
Rachel Beller’s Power Pantry is a carefully crafted line of spices and teas based on years of research, development, and testing.
Contributions
- Oversaw research and development for spice blending and packaging, food and label regulations, food certifications (organic, kosher, gluten-free, etc.), and trademarking.
- Spearheaded spice label and packaging designs and production.
- Designed and developed the marketing and recipes pages.
- Organized the online checkout and Amazon fulfillment process.
Power Souping
Power Souping, by Rachel Beller MS, RDN, was released in the US (March 2016) and Germany (October 2017).
Featured on Good Morning America, The Doctors, Rachael Ray, KABC, Glamour Magazine, and BuzzFeed.
Contributions
- Oversaw the book layout and design with Harper Collins.
- Coordinated the launch of the book (TV appearances, radio interviews, press, social media, and blog posts).
Media & Press
Contributions
- Co-wrote pitches & TV segments for Rachel’s various appearances on Good Morning America, Rachael Ray, The Doctors, etc.
- Provided editorial support for BNI’s contributions for BuzzFeed, Glamour, Women of Today, US Weekly, and other major print and online publications.
GMA – PowerPerks & Power Pantry Debut
The Doctors – Souping is the New Juicing
GMA – Are ‘Healthy’ Ice Creams Actually Healthy?
GMA – Turmeric Health Benefits
KABC – Juicing vs. Souping
GMA – Souping Is the Hot New Diet Trend
Rachael Ray – Souping is the New Juicing
GMA – Robin Robert’s Reboot Camp 2016
GMA – Souping
ABC7- Low-FODMAP Diet