About
Advances in smart technology, IoT, and how we gather data have changed the advertising landscape. This project explores how predictive design can be utilized to create targeted ads.
Project Overview
Investing in travel can be inspired by so many factors, like ticket prices, time of year, wanting to escape to a different climate, and celebration. Discover how Airbnb can target customers with smart billboards that pertain to their current conditions to increase their likelihood of booking a vacation.